Biohazard Japan Premier 2017
Building Pepsico's beverage innovation
Drinkfinity is an innovative beverage system developed by PepsiCo that’s as good for people as it is for the planet. It is personal, functional and sustainable, allowing people to create their own beverage anywhere, anytime.
Firma was involved in the project from the beginning, in 2010, not only from a branding perspective but also with a role in the business and innovation process. Like many other innovations, it started by sketching rough ideas and experimenting. Currently, we are Drinkfinity's global branding and communication agency for the Brazil and US markets.